Poster for Generation Like

Generation Like

2014 54 min Documentary

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

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director Frank Koughan, Douglas Rushkoff

writers Douglas Rushkoff, Frank Koughan

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